The Digital Employer

Customer Experience Management in the Digital Age


In the previous blog post, we talked about the importance of a viable customer experience strategy in a company’s overall digital makeover. Following up on that, in this post, we talk about how to engage in customer experience management through digital means.

Digital Transformation & Human Resources

Digitization is no more an opt-in endeavor and digitizing various organizational practices and responsibilities is a matter of staying competitive in your business field. Human resources is no different. In HR, practices have been transformed as a result of digitization practices, while others have arisen in consequence.

5 Important Benefits of Business Digitization

Digitization is no longer an option but has become a necessity. In an increasingly competitive market that has transferred much of its processes to digital platforms and social networks, having an online presence is, without any doubt, a prerequisite for business success and optimal market positioning.

Customer Experience Management: A Critical Component of Digitization

While most industries were characterized by steady growth at the beginning of the last decade, many companies now face a new situation for years involving stagnation of growth, declining margins and increased customer requirements and expectations.

In the midst of the storm

Today’s CMO is responsible for selling experiences, not just products. Two-thirds of our respondents regard developing deeper, richer customer experiences as their top marketing priority.

Topics: CMO Study